Over the past year I’ve looked a bit into iPhone App Development. I have an iMac at home, I use a powerbook at work, and I talk on an iPhone. I love to work on mac’s. But I must admit that I have absolutely no desire to start developing iPhone apps.

It has nothing to do with the programming language, the IDE or anything regarding development.

It really comes down to two reasons.

One main reason is that I despise building something for one platform. I don’t want to build an iPhone app, rebuild the same project as an Android App, and then again as a Blackberry app…etc.

It’s the browser wars all over again where we had to build a Netscape version, an AOL version and an IE6 version…etc.

The other big reason has to do with Apple’s policy. It can take weeks for an app to get approved. And there is no gaurentee your app will even BE approved. I know one company that built an app for a client, submitted and had the app rejected because Apple didn’t think it would have a large audience. Really? So do we need to submit a business plan with our app that projects what Apple’s return will be?

Of late Apple has been critical of Adobe Flash and has been trying to promote the open standards of HTML5 (while I like Flash, I applaud a company the size of Apple trying to push HTML standards forward).

Last month, Apple removed over 5,000 apps that it deemed ‘inappropriate’. Really? So on one hand it promotes open standards, but on the other hand they want to create their own standards and change them after the fact. These apps were already in the store – meaning they had been approved. And many of them have been purchased many many times.

I hope they don’t pull an Amazon and go into the phone to remove the app.